Do I need a PR strategy?
Public relations is a highly strategic and computational industry. Knowing who is writing what, when, and why is not only an asset-it is also essential to growing into a strong, results-oriented, passionate communication, brand awareness, and media leader. In Warren Buffett’s famous saying, “It takes 20 years to build a reputation, and 5 minutes to destroy it.” A comprehensive, proactive, influential, and fascinating media relations strategy will determine the success or failure of a company.
The reputation of the company may cause stocks to skyrocket, such as the recent GameStop stock chaos, or it may cause the organization’s professional status in the market to plummet within minutes, such as the recent obstacles of social media giant Facebook. Being prepared—regardless of the situation, especially in today’s digital age—is a competitive advantage in business resilience.
In this article, I will outline the four key elements required for each media relations strategy. First, let’s start by defining media relations.
What is media relations?
Media relations are the relations between organizations or public relations professionals and the press. In order to be successful, PR professionals must establish meaningful relationships with appropriate media contacts in the relevant media (be it reporters, writers, analysts, editors) to ensure the best media performance and brand awareness of your brand. If there is news to share, it is important to know who to send the press release to, because the purpose of the press release can be seen as a valuable news source and a channel for the symbiotic relationship between the company and the reporter.