The benefits of internal communication
A wave of millennials is entering management positions, with Gen Z following closely behind. Every generation requires more transparency, feedback, and cooperation with employers. In response, internal communication strategies have become more complex and important. Focusing your attention on the inside can do wonders, because your employees are essentially your most dedicated brand advocates.
There are many definitions of internal communication, from various forms of employee participation to two-way channels, and from employee participation to two-way channels. However, in its purest form, internal communication is defined as the way the organization and employees share information and communicate with each other. This definition does not focus on individuals, because everyone has a role to communicate with each other.
We have all been there; our noses are so deeply buried in our laptops that sometimes we forget to look up and talk to the people next to us. Some people want to know why they need to do this. Effective internal communication has various benefits for the organization and employees:
Employee Engagement. It all boils down to this popular but vague concept (more than 11 million clicks on Google): participation. Involve your employees—that is, involve them in decision-making, solicit opinions, and share knowledge—make them feel valued. Research has found that high participation can increase productivity, improve morale, and create a better working environment.
A cohesive corporate culture. Through clear communication, employees can internalize organizational values and provide feedback to the company. Thus creating a cohesive and open culture.
Define goals. When strategies and goals are clearly defined, employees can contribute and align their personal goals with the organization. This helps them understand how they and the company work together to achieve the ultimate goal.
customer satisfaction. Consumers expect consistent communication and organizations can deliver on brand promises. This is achieved most effectively through internal communication with frontline employees. A Gartner survey found that in 2017, 89% of companies competed primarily on customer experience, compared with 36% in 2013.
Crisis management. Internal communication is the key to handling any organizational crisis. The way your employees and other stakeholders view the current crisis has a major impact on the development of the event. In addition, internal communication supports crisis management by improving teamwork.
Improve transparency. Word of mouth and informal communication in the workplace can lead to misunderstandings of information. This is why good internal communication is necessary, which can improve interpersonal relationships, slow down rumors and distribute instructions.