In essence, a good content strategy is usually the basis for your attracting and pleasing stage in the buyer journey. In addition to attracting new potential customers for your brand, you can also use content strategies to boost sales and overall customer satisfaction.
In addition, since 70% of marketers actively invest in content marketing, it is often crucial to develop a good content strategy to compete in your industry.
When you develop a content strategy, you need to answer a few questions. Let us now delve into these.
1. Who will read your content?
Who is the target audience of your content? For how many audiences do you create content? Just as your business may have more than one type of customer, your content strategy can cater to more than one type of reader or audience.
Using a variety of content types and channels will help you provide different content to each type of audience in your mind and attract everyone with whom your company does business.
2. What problem will you solve for your audience?
Ideally, your product or service can solve the problems you know your audience has. For the same reason, your content will guide and educate the audience as they begin to identify and solve the problem.
A sound content strategy can support both sides of the product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. Your content reinforces the solutions you provide and makes your customers qualified users of your products.
3. What makes you different?
Your competitors may have products similar to yours, which means your potential customers need to know what makes your product better — or at least different. This is where the content comes from.
In order to prove why you are worth buying, you need to prove why you are worth listening to.
4. Which content formats will you focus on?
What format will your content take? information chart? video? Blog post? Once you have determined the topic on which you want to express your position, you need to determine the format of your budget to best express that position.
5. In which channels will you publish?
Just as you can create content in different formats, you can also have different distribution channels. Channels can include own assets, such as your website and blog; and social media assets, such as Facebook and Twitter. We will discuss social media content strategies in detail in a step-by-step guide later in this article.
6. How will you manage content creation and publishing?
Figuring out how to create and publish all the content can be a daunting task. For content strategy, it’s important to understand who is creating the content, where it’s published, and when it’s online.