Why awards matter

It’s really quite simple – awards are a great, amazing, fantastic way of gaining recognition, generating publicity and acknowledging the success of a business, whatever its size. The message is clear – do it, you’ve got nothing to lose.

When it comes to choosing which awards to enter, you’re really spoilt for choice. There are a huge variety of awards around. It could be regional business awards, like the Shropshire Star Excellence In Business Awards, the Black Country Chamber of Commerce Awards, or The Express & Star Business Awards.

And then there are the awards that are relevant to particular industries. Below is just a tiny sample of what’s out there:

why awards matter express and star business awards image

  • Manufacturing/engineering – Future Manufacturing Awards, The Manufacturer MX Awards
  • Healthcare – HSJ Awards; Building Better Healthcare Awards
  • Automotive – Motor Trader Industry Awards; NTDA UK Tyre Industry Awards; Car & Accessory Trader Awards
  • Leisure & tourism – British Coach Tourism Awards; Enjoy Staffordshire Awards; VisitEngland Awards for Excellence
  • Event/conference/hospitality – Event Awards; AEO Excellence Awards; The Drum UK Event Awards
  • Training and education – TJ Awards; Learning Technology Awards

The list just goes on and on.

So why should you and your business consider putting yourselves forward for an award? Well, here are our top reasons for doing so:

Top reasons for entering business awards

Improved credibility

Being nominated, shortlisted or (hopefully) winning will act as a third-party endorsement of your organisation. It’s like a seal of approval for what you’re doing and it shows the industry the level of quality that you offer. This improved credibility will also differentiate your company from competitors, and even help enhance relationships with suppliers.

Attract new business/generate leads

The improved credibility also means the opportunity to generate new business leads and hopefully win new contracts. After all, who wouldn’t want to work with an award-winning company!?


Just being shortlisted can improve the brand awareness of your business, and if you win, shout about it and let everyone know, from suppliers and competitors, to existing clients and potential new clients. A win is an outstanding opportunity to maxismise the marketing and PR.

Employee motivation

Successful businesses wouldn’t be where they are without a talented workforce. So, an award win helps recognise your team’s hard work and achievements. This in turn helps boost staff morale and motivation. It also makes your team even more focused and feel proud to be part of your company.

Attract talent

As well as motivating and recognising the achievements of your staff, award-winning businesses can improve their stature when it comes to recruitment. After all, pitching yourself as an award-winning company will help attract talented applicants.


When you fill in an application, the process can often allow you to look at your business practices and operation from a different perspective. It will also show how you compare to competitors and what methods to employ to help improve your practices in order to really make you stand out.

A night out!

If you do get shortlisted, it’s a wonderful excuse for you and your team to get dressed up for a swanky awards ceremony! You can even invite some suppliers and clients along too.


One of the services Star PR offers is writing award entries. This includes researching, drafting and submitted entries, as well as liaising with award organisers. Get in touch if you want support with your future award entries.

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