Awards are a great, amazing, fantastic way of gaining recognition, generating publicity and acknowledging the success of a business, whatever its size.
The message is clear – do it, enter awards, you’ve got nothing to lose!
But how do you ensure you put together the best possible entry? Well, here are a few top tips for writing award entries:
Most awards will have a dozen or so categories so read the entry requirements carefully and stick to those categories that are most relevant and you know you are able to provide all the necessary information. Additionally, don’t feel compelled to enter as many categories as possible.
It’s just like when you’re sitting and exam of a test. Read the questions and provide the information that you’re being asked for. Give as much detail as possible without waffling on.
Chances are the judges won’t know your business or industry so avoid any unnecessary jargon or terminology. You should also think about the presentation of your answers and rather than using blocks of text, break it up with bullet points.
There’s no point in simply stating that your organisation, products or service is market leading, innovative etc etc. Back up your statements and claims with the relevant and quantifiable evidence so the judges know that it’s true.
Yes, you know your organisation is great, but it sounds even better when other people say how good you are, so ask suppliers or customers if they’d be willing to provide a testimonial for inclusion in the entry.
If the entry criteria says the maximum limit is 1,000 words then keep your entry to fewer than 1,000 words. Judges may mark down your entry if you go over the limit.
One of the services Star PR offers is writing award entries. This includes researching, drafting and submitted entries, as well as liaising with award organisers. Get in touch if you want support with your future award entries.
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